Frequently Asked Questions

About Traity for Startups

How much time does it take to implement Traity for startups?

The widget integration can be done in an hour, just by copying and pasting the provided code. We have ready-made examples for Ruby, Python, etc. If you have troubles, let us know. It is also possible to use the API to retrieve data from users and use them in more ways that are out of the scope of the basic integration, so you can create great customer experiences.

For more complex integrations it will be up to your product and development team what you want to do. For example, if you want to be able to filter people in your results page based on Traity's verification, the use of the ReputationAPI is very simple, but the time of implementation is likely to depend on your own front-end capability to do filtering.

What are the steps of the implementation?

First, a startup partner needs to log in to and create a Traity app. We recommend to create different Traity apps for the different environments that you might have (development, test, staging, production, etc.). These app credentials are used to identify the app when pasting the verification widget's code or the review widget's code. Alternatively, the API can be queried using your app's credentials to retrieve more information about the users or store reviews using the API without the widgets.

How much does it cost to use Traity's widget or API?

Traity is and will always be free for startups to benefit from review and verification systems, as long as those startups enter transactional reputation back into Traity, crowdsourcing with other platforms like other platforms share with them.

This is possible because Traity's business model is oriented to empowering users by leveraging their reputation. What this means is that we will partner with companies where the user will proactively sign up to using their services with Traity to reduce their costs, increase their income, etc. Basically, the additional reputation that comes from your site will help your users improve their life elsewhere, so everybody wins and they will have more to thank you.

Can we get access to Traity's users?

We will promote our partners to our users with emails, blogs, and featuring on our app store.

However we cannot sell our user database. It would not be right :)

What information is available for you if you decide to implement Traity for startups?

Verification widget:

With the verification widget, you will have access to all the user data that you can find on a typical Traity profile and that users approve. This includes emails, Interests, Trusted, Trusters, verified accounts, background, bio, favourite actors, top pictures, etc. We have created algorithms for each of these things, so that you will not get that people have an interest in "Starbucks" just because they clicked on "Like" during some Starbucks ad campaign. You will get real interests. The user will have control over what they share with you. It's all about control of privacy.

Review and rating system:

We simplify your life to have a state of the art review system, with all sorts of notifications, control, privacy, etc. You will be able to decide what "Traits" are relevant to your startup, for example "be a good driver", "be friendly", "be on time" and these reviews will be extracted from other startups that also use those traits, hence crowdsourcing. While being a good driver might be only relevant for car sharing companies, being friendly or on time is broader and affects many companies like yours. As more companies enter more reputation into Traity, the reputation of your users will be richer earlier, even if they have never transacted on your site.

What happens to the existing users if I decide to implement Traity?

Verification widget:

After integrating the verification widget, for example under the picture of your user profile, users will be able to enhance their profiles in your startup by verifying with Traity and bringing their Traity reputation to your profile. Traity would not need to have access to your full list of users. Only the user IDs of the verified users will be required by Traity to perform the verification.

Review and rating system:

Once the review system is integrated into your website, your users will be able to write reviews about the transactions that happen in your site. Your startup would have to inform Traity about a transaction and Traity would do the rest: reminding users, editing and storing reviews and managing the publishing times and deadlines. Optionally, you can manage all the notifications and edition of reviews yourself and use the API to store them in Traity, enabling you to migrate your existing reviews and let other Traity users know about your startup by finding your reviews in other Traity profiles.

What is the process for a user who is new to your site and does not have a Traity account yet?

By offering the Traity verification features, your new user will have the opportunity to verify their identity through Traity on your own site. If the user does not have a previous Traity profile, a new one would be created during the verification process: if the verification process involves verifying an email account, then that email account would identify the user, and similarly if it's done with a Facebook account, a Google+ account, etc. The user would then be both signed up in your site and verified and signed up on Traity, enabling your startup to access their reputation information. If this is the first time the user comes across Traity, they will get a co-marketed email to make sure they understand their verification happened on Traity, giving users full transparency.

What is the process for a new user to your site but already holds an account on Traity?

Even easier, they will just get a popup saying: Do you want to give access to your Traity reputation profile to the given site? When Accepted, all the info and accounts are already included in the profile.

How should you communicate to existing users when it decides to implement Traity?

We try to be as seamless as possible, in that we don't want to interfere in the user experience. If people want to rent a car, they want the car, not the reputation. Reputation has to be as transparent as possible. Our recommended approach is that you let users know that you care about trust and privacy, and that you have added a new solution to help them add more reputation from more sites, so that your community will have more trusted members so they will reduce the risk, friction and fears.

This can be done with an email, or a popup, or simply by adding a little tag near the verification profile next time they visit their own profiles. An email can be a way to make it exciting and show it as a new "product release" that helps your community be stronger by partnering with the state of the art in the field to improve the service.

When a user first enters one of their accounts through the Traity widget, we will send them an email, to let them know in a very transparent way that their reputation is starting to go through Traity. It will be a co-branded email sent from Traity, to avoid confusion for the user of what happens to data. Although the email is subject to change as we improve things or test new messages and respond to feedback, it is likely to look a bit like this. We are happy to discuss with you:

"Hi John, This is Juan, from Traity. CarSharingStartup partnered with us to provide you with a safer experience online, by giving you (and the strangers on the other side of the Internet) the ability to aggregate your reputation from different sites, and prove that you are who you say you are, and that you are good citizen (and so are the people you are transacting with). You can manage your reputation on your profile here. Feel free to let us know how we can help"

How much can a startup customize Traity products?

We are trying to make highly usable products. Products that everyone can use so that they are scalable, and taking all your feedback into consideration so that the products do what you need them to do. We will soon release a feature on so that you will be able to upvote and downvote what the next features of our products should be, so you will be part of the roadmap to solve your problems earlier.

The ready-made widgets have a limited look and feel: color, fonts, size, etc.

However our widgets use our own API, which is also available to Startups. That means that you can customize the look&feel and user experience as much as you want, making it fully customizable. It will just take you a bit longer to get started because you need to design and build the front-end.

Do reviews from other sites (e.g. Airbnb) will appear on the startup's site?

It depends on what you want to do with the API. If the user gives you access to her reviews, then yes, you can show them. With the widget we try to simplify the experience as much as possible. With the API you can access a ton of reviews and show them in the ways you can, as long as the user gives you proactive access.

About Traity

How many users does Traity have?

Over 4.5 million registered users, from diverse geographies. Traity became very viral and the growth was explosive.

Now our focus is on startup partnerships so that we can give those and many new users the ability to leverage their reputation in useful ways to them (by accessing services faster and cheaper, helping them make money, etc).

How does Traity earn money?

Traity's business model is oriented to empowering users by leveraging their reputation. What this means is that we will partner with companies where the user will proactively sign up to using their services with Traity to reduce their costs, increase their income, etc. Basically, the additional reputation that comes from your site will help your users improve their life elsewhere, so everybody wins and they will have more to thank you.

What is exactly happening behind Traity?

From a data point of view, it's not just about "verify FB" or "verify Twitter". We do a lot of analytics behind each of the data networks we work with. Really, you would be surprised at the amount of roots under the tree.

For example, on Facebook we calculate the Entropy of the likes of the user. This will look at the diversity of the network of people who like things, and compare with known fakes and bots. It reduces the ability for people to create low quality FB accounts, friend a few people, and then use that to sign up on places as Homer Simpson.

On Twitter we will look at the quality of the people following you, and we will look at who you follow in order to understand your knowledge, your interests, your university, etc. Again, we will identify to a high degree which profiles are not consistent.

On LinkedIn we will look at whether you have many friends from the school you say you went to, or the job place. If you said you studied at Harvard but have no friends from Harvard, it will be weird.

We also look at the quality of your email. For example, an email account is more valuable than a account because it tells us more about the identity of the person, etc etc. Each network is different and helps us appreciate reputation in different ways, in the least biased way that we have been able to identify.

Furthermore, one of our main concerns is Offline-to-Online reputation. People who might not have eBay or AirBnB accounts but are great people, like possibly many of your older relatives. How can they prove that they are great trustworthy people? For this we have the "Trust Button". This allows you, who have a great online reputation, to pass reputation to people who live Offline, a bit like PageRank. We believe that this will become increasingly more important in the future, to enable more people access the digital economy.

How does Traity actually connect different accounts?

We have a unique identifier within Traity, and all the different networks that a user logs-in with are going to be applied to this identifier. This means that, even if you use some email address for Twitter and another email address for Facebook, both will be assigned to the same person. It also means that if you register on Traity with Twitter and some other day you register on Traity with FB, the moment you enter Twitter on the second account, we will notice that it was already in a previous profile and we will automatically merge them.

What happens if Traity disappears?

If Traity disappears (no reason for it, we have healthy finances :)), you will also be able to download all your data (which you can do at any time any way), for 6 months after we announce a potential closure. The systems will work for at least 6 months so that you would not have to be in a rush to change systems. We would make sure you and your users go first and will help in a very personalized manner.

About Privacy

Where is the user information stored and who owns it?

Both reviews and verification data is stored inside Traity secure servers. Our users own their reputation data, and it's our commitment to allow people to manage their data and protect them. We keep exploring alternatives to empower them to gain more freedom about this.

Of course you can also store the reviews that you send into the API in your own servers if you wish to do so.

How does Traity use the information about users?

We do anonymous aggregated analysis for research (we are working with academics from top universities) and for crowdsourcing of information (so that, for example, we can tell you that your average rating is 4.8 and the rating of other car sharing companies is 4.5, so your community is above the average.

We don't sell people's data, neither for marketing, or HR, or anything. We will let people use their reputation in ways that enhance their lives, always proactively. So the users will decide: "I want to use my Traity reputation to show to my new landlord" or whatever might be useful for people.